Toronto is Receiving its Own House of Hoops
Michael Baxter — May 19, 2014 — Lifestyle
References: alwayswithhonor & designboom
After a down-to-the-wire playoff series that saw the Toronto Raptors narrowly lose to the Brooklyn Nets, the world has taken notice that Canada has a little bit of game. Enough game, in fact, that NIKE is giving the city its own flagship House of Hoops.
While basketball isn't the number one sport in Canada, it has a dedicated fan base. The fans are so dedicated, in fact, that game after game they lined up outside the Air Canada Center to watch the hometown Raptors play, even when they weren't there.
For this dedication, the great white north is receiving their first ever basketball superstore with NIKE's House of Hoops, complete with a crossover mural, walls of shoes and glass cases filled with the latest gear.
Photo Credits: designboom, alwayswithhonor
While basketball isn't the number one sport in Canada, it has a dedicated fan base. The fans are so dedicated, in fact, that game after game they lined up outside the Air Canada Center to watch the hometown Raptors play, even when they weren't there.
For this dedication, the great white north is receiving their first ever basketball superstore with NIKE's House of Hoops, complete with a crossover mural, walls of shoes and glass cases filled with the latest gear.
Photo Credits: designboom, alwayswithhonor
Trend Themes
1. Basketball Superstores - The rise of dedicated basketball stores presents an opportunity for brands to create immersive shopping experiences and cater to the passionate basketball fan base.
2. Localized Flagship Stores - The trend of creating flagship stores dedicated to specific cities or regions allows brands to connect more deeply with local communities and capitalize on their unique characteristics and fan bases.
3. Sports Fan Retailtainment - Combining retail and entertainment experiences in sports-themed stores provides an innovative way to engage fans and create memorable moments that drive brand loyalty.
Industry Implications
1. Sports Retail - The sports retail industry can capitalize on the trend of basketball superstores by creating specialized sections or partnering with brands to offer exclusive products and experiences.
2. Athletic Apparel - Athletic apparel brands can leverage the rise of localized flagship stores to showcase city-specific merchandise and collaborate with local artists or influencers to create unique collections.
3. Sports Entertainment - The sports entertainment industry can explore opportunities to collaborate with basketball superstores and offer immersive experiences that blend sports, gaming, and retail to attract and engage fans.
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