'Lush Quest' is an Interactive Story-Based Onboarding Training Program
Laura McQuarrie — March 31, 2016 — Business
In order to make the process of onboarding training as engaging as possible, especially for its young staff, Lush Cosmetics used Memset cloud to create an interactive game-like program.
The 'Lush Quest' is styled like a story, which introduces new staff members to the brand and its products. Along the way, there are challenges that can be completed for rewards. At the end of the digital training program, there's a 10-minute quiz that can be completed to test comprehension.
While the gamification of workplace training appeals to young employees, employers also have the benefit of easily being able to track traffic and performance through Memeset's platform. This setup has also allowed the program to be easily adapted for use in other languages and countries.
The 'Lush Quest' is styled like a story, which introduces new staff members to the brand and its products. Along the way, there are challenges that can be completed for rewards. At the end of the digital training program, there's a 10-minute quiz that can be completed to test comprehension.
While the gamification of workplace training appeals to young employees, employers also have the benefit of easily being able to track traffic and performance through Memeset's platform. This setup has also allowed the program to be easily adapted for use in other languages and countries.
Trend Themes
1. Gamified Training Programs - Lush Cosmetics uses an interactive game-like program, 'Lush Quest,' to engage their young staff during onboarding training.
2. Story-based Learning - 'Lush Quest' introduces new staff members to the brand and products through a story-like experience.
3. Performance Tracking Platforms - Memset's platform allows employers to easily track traffic and performance of their gamified training programs like 'Lush Quest.'
Industry Implications
1. Beauty and Skincare - A gamified training program like 'Lush Quest' could be adapted for use in onboarding new staff within the beauty and skincare industry.
2. Retail - Retail businesses can leverage gamified training programs to make the process of onboarding new employees more engaging and effective.
3. E-learning - Gamification and performance tracking features can enhance e-learning programs by improving engagement and measuring progress.
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