This App Gives You a Digital Buddy That Pushes You to Be Healthy
Gurveer Brah — September 2, 2015 — Tech
References: itunes.apple & designtaxi
This health companion app is like having a new-age Tamagotchi help get you fit with a fun, motivational buddy to accompany you on the way to a healthier lifestyle.
'Tep,' created by 'Zealab Products' is a fitness app for your smartphone that tracks your progress with the help of a virtual pet -- much like the nostalgic Tamagotchi mixed with a modern day fitness app. The app tracks your calories, the distances you travel, your eating habits, among other health-contributing factors that act as nourishment for your virtual pet. The pet relies on you to be healthy in order to survive and be happy.
Inspired by the way people formed bonds with virtual pets during the Tamagotchi craze that swept the late 90s, Zealab Products saw the opportunity to take advantage of the Millennial generation's love of companionship and apps to motivate them to become healthier.
'Tep,' created by 'Zealab Products' is a fitness app for your smartphone that tracks your progress with the help of a virtual pet -- much like the nostalgic Tamagotchi mixed with a modern day fitness app. The app tracks your calories, the distances you travel, your eating habits, among other health-contributing factors that act as nourishment for your virtual pet. The pet relies on you to be healthy in order to survive and be happy.
Inspired by the way people formed bonds with virtual pets during the Tamagotchi craze that swept the late 90s, Zealab Products saw the opportunity to take advantage of the Millennial generation's love of companionship and apps to motivate them to become healthier.
Trend Themes
1. Virtual Pet Fitness Apps - Opportunity to combine virtual pets and fitness tracking for a fun and motivational health companion app.
2. Gamified Health Tracking - Opportunity to gamify health tracking through virtual pets and rewards to encourage healthier lifestyles.
3. Companion Apps for Millennials - Opportunity to create companion apps that leverage the Millennial generation's affinity for technology and companionship.
Industry Implications
1. Fitness Technology - Opportunity for fitness technology companies to develop virtual pet fitness apps and gamified health tracking features.
2. Mobile App Development - Opportunity for mobile app developers to create health companion apps that integrate virtual pets and gamified health tracking.
3. Wellness and Lifestyle - Opportunity for wellness and lifestyle companies to collaborate with app developers and incorporate companion apps into their offerings.
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