Sonia Rykiel's Tokyo Fashion Pop-Up Puts Garments and Books on Display
Laura McQuarrie — May 16, 2015 — Business
References: soniarykiel & japantrends
Designer fashion boutiques are often host to extravagant retail displays, but the opening of a temporary fashion pop-up shop presents the opportunity to go even more wild with styling. The opening of Sonia Rykiel’s library-themed store in Aoyama, Tokyo is the perfect example of this.
The store boasts a vibrant red interior, lined with shelves of books that fit from floor to ceiling. This unusual hybrid of bookstore and fashion retail space began as part of a global campaign that was initiated in Paris. This retail space was originally centered around the history of the Left Bank, and soon, other global Sonia Rykiel stores will carry this theme onward.
In addition to presenting the Sonia Rykiel Autumn/Winter 2015 collection, the store also hosts artwork by André Saraïva and an exclusive fragrance crafted by Daniela Andrier.
The store boasts a vibrant red interior, lined with shelves of books that fit from floor to ceiling. This unusual hybrid of bookstore and fashion retail space began as part of a global campaign that was initiated in Paris. This retail space was originally centered around the history of the Left Bank, and soon, other global Sonia Rykiel stores will carry this theme onward.
In addition to presenting the Sonia Rykiel Autumn/Winter 2015 collection, the store also hosts artwork by André Saraïva and an exclusive fragrance crafted by Daniela Andrier.
Trend Themes
1. Library-themed Fashion Stores - Designing fashion boutiques around popular themes, such as a library-inspired retail space, can add a unique touch to the shopping experience.
2. Hybrid Bookstore and Boutique Shops - Combining a bookstore with a fashion retail space offers customers with interests in both fashion and literature the opportunity to browse and purchase products in one location.
3. Art Collaborations in Retail Spaces - Partnering with artists to showcase their work in retail spaces can create a vibrant and unique experience for customers while promoting the artist's work.
Industry Implications
1. Fashion Retail - Fashion retailers can attract customers by creating unique and unconventional retail spaces that cater to their interests and hobbies.
2. Bookstores - Bookstores looking for innovative ways to attract customers can consider partnering with fashion brands to create book-inspired retail spaces.
3. Art - Artists can showcase their work in fashion and retail spaces, allowing for greater exposure and collaborations with established brands.
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