Food forms used traditionally for lunch and dinner are permeating mornings
Implications - The foodie movement has ushered in a myriad of experimental dishes, however the most recent examples are less about flavor, and more about form. Consumers are experimenting food with forms typically used in lunch or dinner, packed with elements of traditional breakfast. This is not only the natural next step in the evolution of the foodie movement, but a result of embraced exoticism in North American cuisine.
Workshop Question - How could you take inspiration from an unexpected source to surprise and delight consumers?
Trend Themes
1. Savory Breakfast Choices - Consumers are embracing the option of having a savory breakfast, which is leading to the creation of dishes like breakfast noodle dishes, savory breakfast bowls and morning rice salads.
2. Food Forms for Unusual Times - The use of nontraditional food forms for breakfast is increasing, with morning lasagnas and savory Mexican oatmeals emerging as popular new options.
3. Exotic Breakfast Options - Restaurants are creating global-inspired breakfast dishes, providing consumers with interesting options like Sorrel Pesto Rice, Seared Polenta and Green Eggs & Jam Tartine.
Industry Implications
1. Food and Beverage - The food and beverage industry can continue to innovate and experiment with unusual food combinations to cater to consumers interested in unique breakfast choices.
2. Hospitality - The hospitality industry can incorporate these innovative breakfast options into their hotel menus and broaden their appeal to consumers looking for unique dining experiences.
3. Cooking Appliances - Cooking appliance manufacturers can create new appliances specifically designed to cook non-traditional breakfast dishes, such as specialized noodle cookers or breakfast lasagna pans, to cater to the growing trend of unconventional breakfast options.
