JUMP IN's 'Make the Leap' Campaign Encourages an Active Lifestyle
Jana Pijak — September 28, 2015 — Lifestyle
References: indystar
While childhood obesity is often a taboo topic among mass audiences, it is a serious epidemic that is sweeping North America and the globe. JUMP IN is a Central Indiana initiative that aims to reduce childhood obesity by 12 percent in the state by 2025. Encouraging kids to get active, the initiative recently launched its 'Make the Leap' campaign and hosted an event that brought together countless kids and parents who were determined to raise awareness against a growing epidemic.
As children become more reliant on technology, they are not as active as they should be. JUMP IN aims to encourage movement and physical activity among kids and gives busy parents a wake-up call.
Despite of being a taboo subject, childhood obesity is addressed in this unique campaign in a way that educates and encourages mass audiences. This initiative doesn't only target those suffering from obesity but also illustrates the importance of prevention and a lifestyle that is balanced and healthy.
As children become more reliant on technology, they are not as active as they should be. JUMP IN aims to encourage movement and physical activity among kids and gives busy parents a wake-up call.
Despite of being a taboo subject, childhood obesity is addressed in this unique campaign in a way that educates and encourages mass audiences. This initiative doesn't only target those suffering from obesity but also illustrates the importance of prevention and a lifestyle that is balanced and healthy.
Trend Themes
1. Childhood Obesity Reduction - Initiatives aimed at reducing childhood obesity by encouraging physical activity and promoting balanced and healthy lifestyles.
2. Technology-induced Inactivity - A growing trend of children becoming more reliant on technology, thus resulting in physical inactivity and negative impacts on health.
3. Preventive Health - Increasing focus on prevention and early intervention to combat the childhood obesity epidemic.
Industry Implications
1. Health and Wellness - Opportunity for businesses in the health and wellness industry to develop new products and services for children and their families to encourage physical activity and healthy lifestyles.
2. Education - Opportunity to incorporate more physical education and health awareness programs into school curriculums to promote healthy habits.
3. Technology - Opportunity for tech companies to create innovative solutions that encourage physical activity and promote healthy habits among children.
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