This Dyson Pop-Up Store Lets You Test Out Vacuum Cleaners
Rahul Kalvapalle — June 3, 2015 — Business
References: retaildesignworld
This pop-up store was set up to showcase the Dyson V6 cordless vacuum cleaner range, with shoppers encouraged to learn about the cleaner in the best way possible -- by actually using it.
Located in the Bluewater Shopping Centre in Kent in the UK, the pop-up store includes four spaces mimicking a typical kitchen, living room, children's room and garage, with appropriate flooring surfaces and furniture being provided so the vacuum cleaners can be tested in a realistic environment
Dyson's marketing manager Candice Williams says Dyson was keen to see people getting their hands on the technology and seeing the benefits for themselves before making a purchasing decision. “The space is based around our drive to get people to test, try and explore our technology," she said. "Seeing is believing.”
Located in the Bluewater Shopping Centre in Kent in the UK, the pop-up store includes four spaces mimicking a typical kitchen, living room, children's room and garage, with appropriate flooring surfaces and furniture being provided so the vacuum cleaners can be tested in a realistic environment
Dyson's marketing manager Candice Williams says Dyson was keen to see people getting their hands on the technology and seeing the benefits for themselves before making a purchasing decision. “The space is based around our drive to get people to test, try and explore our technology," she said. "Seeing is believing.”
Trend Themes
1. Experiential Pop-up Stores Boost Retail Sales - Brick and mortar stores can leverage pop-up shops to creatively engage customers and provide a hands-on experience with their products.
2. Interactive Retail Spaces - Businesses can create interactive retail spaces, like this Dyson pop-up store, to allow customers to experiment with their products in a realistic environment before purchasing.
3. Tech-integrated Showrooms - Companies can integrate technology into their showrooms to provide consumers with an immersive and memorable shopping experience.
Industry Implications
1. Retail Industry - Retailers can use experiential pop-up stores to showcase their products and increase sales.
2. Technology Industry - Technology brands can set up pop-up stores to showcase their products and demonstrate their innovative features.
3. Interior Design Industry - Companies in this industry can collaborate with retailers to create realistic mock environments for pop-up stores that will allow customers to experience their products within home settings.
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