This English Garden Center is Designed to Be a Hub for Education
Rebecca Byers — June 12, 2015 — Marketing
References: dalziel-pow & retaildesignblog.net
This innovative garden center concept is located in Shrewsbury, England. Conceived as a community hub, the unique retail concept is a lifestyle destination focused on education that has an engaging aspect for each member of the family.
Unique features of the Wyevale Garden Center include an area dubbed The Greenhouse that boasts a garden-focused library for patrons to peruse, a designated children's section filled with the tools necessary for introducing your little on to the art of gardening and space to host events and talks.
The Wyevale Garden Center was designed by Dalziel & Pow and is one of many hybrid retail concepts that have emerged recently. Hybrid retail concepts allow for an expanded reason for consumers to pay a face-to-face visit and is an important tool for merchandisers attempting to compete with online shopping.
Unique features of the Wyevale Garden Center include an area dubbed The Greenhouse that boasts a garden-focused library for patrons to peruse, a designated children's section filled with the tools necessary for introducing your little on to the art of gardening and space to host events and talks.
The Wyevale Garden Center was designed by Dalziel & Pow and is one of many hybrid retail concepts that have emerged recently. Hybrid retail concepts allow for an expanded reason for consumers to pay a face-to-face visit and is an important tool for merchandisers attempting to compete with online shopping.
Trend Themes
1. Hybrid Retail Concepts - The emergence of hybrid retail concepts provides an expanded reason for consumers to visit physical stores.
2. Lifestyle Destinations - Designing garden centers as lifestyle destinations focused on education presents an opportunity for companies to create engaging experiences for the whole family.
3. Community Hubs - Creating garden centers as community hubs allows retailers to foster a sense of belonging and connection among customers.
Industry Implications
1. Garden Center Industry - Garden center businesses can explore the potential of incorporating educational elements and community-focused spaces into their locations.
2. Retail Industry - Retailers can consider adopting hybrid retail concepts to enhance the in-store experience and compete with online shopping.
3. Education Industry - The education sector can collaborate with garden centers to develop educational programs and initiatives that promote environmental awareness and gardening skills.
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