Coco and Cowe Celebrates Launch of Online Shop with a Whimsical Pop-Up
Meghan Young — May 20, 2015 — Fashion
References: shop.cocoandcowe
Coco and Cowe may have started as a Canadian lifestyle blog, but it's now expanding its brand with a line of whimsical products that will be sold online through its established website. The online shop launched with a playful pop-up featuring the stylish wares people will be able to find when they visit the Coco and Cowe site.
From pineapple graphics and tasteful jewelry to chocolate hearts and pop corn mixes, fans of the brand will find a piece or two of Coco and Cowe that they won't be able to do without. Founder Catriona “Coco” Smart was also on hand to greet those who made their way to the pop-up shop, which is also the new boutique headquarters. She says, “We’re thrilled to give our readers and followers a fun and interactive place to mix, mingle and shop. Given the digital nature of our business, it was important for us to create something tangible for our readers.”
From pineapple graphics and tasteful jewelry to chocolate hearts and pop corn mixes, fans of the brand will find a piece or two of Coco and Cowe that they won't be able to do without. Founder Catriona “Coco” Smart was also on hand to greet those who made their way to the pop-up shop, which is also the new boutique headquarters. She says, “We’re thrilled to give our readers and followers a fun and interactive place to mix, mingle and shop. Given the digital nature of our business, it was important for us to create something tangible for our readers.”
Trend Themes
1. Brand Expansion - Businesses are expanding their brands beyond their core products to create different business models and profit streams.
2. Pop-up Shops - Pop-up shops are becoming an innovative way for online businesses to test and expand their audience's interests.
3. Experiential Retail - Retail brands are looking beyond traditional storefronts and focusing on experiential retail to attract and retain customers.
Industry Implications
1. E-commerce - The rise of online shopping has encouraged brands to create physical spaces that offer customers a unique experience and drive sales.
2. Retail - Traditional retail companies are turning to pop-up shops as a means of creating a new outlet to attract customers and increase sales.
3. Brand Marketing - Pop-up shops are becoming an increasingly popular marketing tool for brands to showcase their products, build relationships with customers and create brand awareness.
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