IT Cosmetics' New CC+ Oil-Free Matte Cream is Ideal for Oily Skin
Riley von Niessen — July 16, 2018 — Fashion
References: itcosmetics & popsugar
Beauty brand IT Cosmetics recently unveiled a lightweight matte CC cream, which is perfect for those with oily skin types to use, especially throughout the humid summer season.
The CC+ Oil-Free Matte cream is set to officially launch on July 27th both online and from IT Cosmetics retailers. Offered in a range of shades, the matte CC cream is able to suit different skin tones, providing a long-wearing finish that lasts all day. Although some have stated that the current shade range is limited, it's reported that the brand is working on expanding. In addition, the matte CC cream packs in 40 SPF protection, helping to keep the skin safe against the harmful rays of the sun.
The CC+ Oil-Free Matte cream is set to officially launch on July 27th both online and from IT Cosmetics retailers. Offered in a range of shades, the matte CC cream is able to suit different skin tones, providing a long-wearing finish that lasts all day. Although some have stated that the current shade range is limited, it's reported that the brand is working on expanding. In addition, the matte CC cream packs in 40 SPF protection, helping to keep the skin safe against the harmful rays of the sun.
Trend Themes
1. Lightweight Matte CC Creams - The rise of lightweight matte CC creams provides an opportunity for companies to develop innovative, oil-free formulations that cater to different skin types.
2. Expanded Shade Ranges - Expanding shade ranges in CC creams presents a disruptive innovation opportunity for brands to offer inclusive beauty products that suit a wider range of skin tones.
3. High SPF CC Creams - Developing CC creams with high SPF protection taps into the growing demand for multitasking beauty products that prioritize sun protection alongside coverage and skincare benefits.
Industry Implications
1. Beauty & Skincare - The beauty and skincare industry can capitalize on the demand for oil-free, lightweight matte CC creams by developing innovative formulations and expanding shade ranges.
2. Cosmetics - The cosmetics industry should focus on creating high SPF CC creams to cater to the increasing consumer interest in multifunctional beauty products that provide sun protection.
3. Retail - Retailers can benefit from partnering with brands that offer lightweight matte CC creams with expanded shade ranges, attracting a diverse customer base and meeting demand.
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