Bars & restaurants borrow convenience store motifs for a unique experience
Trend - Dining establishments are revamping their interior design to a convenience store aesthetic as that provides a more unconventional, immersive and photo-friendly experience for their patrons. From cafes and bars to restaurants, this new approach is present across the board.
Insight - Millenials place emphasis on unique experiences as these are not only more entertaining but also offer opportunities for the virtual presentation of their social identity. As younger generations embrace the digital space as a way to solidify personal brands, consumers look for businesses that will bring aesthetic and quality enhancements. As a result, interest is concentrated into themed experiences that offer a new take on conventional social establishments.
Insight - Millenials place emphasis on unique experiences as these are not only more entertaining but also offer opportunities for the virtual presentation of their social identity. As younger generations embrace the digital space as a way to solidify personal brands, consumers look for businesses that will bring aesthetic and quality enhancements. As a result, interest is concentrated into themed experiences that offer a new take on conventional social establishments.
Workshop Question - How could your business contribute to someone's personal brand?
Trend Themes
1. Convenience Store Aesthetic - Dining establishments are revamping their interior design to a convenience store aesthetic as that provides a more unconventional, immersive and photo-friendly experience for their patrons.
2. Nostalgic Themed Bars - Nostalgic neon-lit bars are making a comeback, taking their customers back to the 90s, creating a sense of familiarity with hidden bars behind the typical corner store, stocked with visually appealing cocktails, beers and food.
3. Pop-up Retail Experiences - Collaborations between brands and influencers such as Coca-Cola European Partners and Stormzy are launching limited-edition products in pop-up stores that embrace recognizable yet novel aesthetics.
Industry Implications
1. Food & Beverage - Innovative restaurant, cafe, and bar models that embrace unique and nostalgic themes, enticing consumers with immersive and photo-friendly experiences.
2. Retail - Pop-up stores showcasing limited-edition products have a unique advantage to create local engagement and reach a new audience in a short period.
3. Branding & Marketing - Connecting with influencers and celebrities to create co-branded products and experiences that gain media coverage and engage social media audiences.
4 Featured, 35 Examples:
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Date Range:
Feb 18 — Dec 19
Trending:
Hot
Consumer Insight Topics:
