The Flaming Lips Teamed Up with Dogfish Head to Create a Pink Beer
Katherine Pendrill — March 15, 2018 — Lifestyle
Northing pairs better with rock music than beer, which is why The Flaming Lips have teamed up with Dogfish Head Craft Brewery for a "first-of-its-kind beer and vinyl collaboration." Not only does the new beer come with its every own track, but it also boasts a pretty pink hue that makes it an Instagram-worthy brew.
Specially created to celebrate Record Store Day on April 21, Dogfish Head will debut the brand new Dragons & YumYums beer. The beer will accompany a limited-edition seven-inch vinyl track by The Flaming Lips called 'The Story of Yum Yum and Dragon.' The dreamy track is designed to pair perfectly with the new brew, which is tart pale ale brewed with “a combination of dragonfruit, yumberry, passionfruit, pear juice, and black carrot juice.”
Image Credit: Dogfish Head Craft Brewery.
Specially created to celebrate Record Store Day on April 21, Dogfish Head will debut the brand new Dragons & YumYums beer. The beer will accompany a limited-edition seven-inch vinyl track by The Flaming Lips called 'The Story of Yum Yum and Dragon.' The dreamy track is designed to pair perfectly with the new brew, which is tart pale ale brewed with “a combination of dragonfruit, yumberry, passionfruit, pear juice, and black carrot juice.”
Image Credit: Dogfish Head Craft Brewery.
Trend Themes
1. Vinyl-inspired Beers - Beer companies can create unique collaborations with bands and artists to create vinyl-inspired beers that offer consumers a unique experience with both a drink and a music track.
2. Social Media-worthy Drinks - Companies can capitalize on Instagram and other social media platforms by creating visually stunning drinks that not only taste good but also make for great content.
3. Fruit-inspired Beers - Breweries can experiment with new types of fruity flavors and ingredients, such as dragonfruit, yumberry, passionfruit, pear juice, and black carrot juice, to create new and unique beer flavors.
Industry Implications
1. Craft Beer - Craft breweries can take inspiration from this collaboration between Dogfish Head and The Flaming Lips to create unique and memorable collaborations with bands and artists to offer their customers something different.
2. Music - Music artists can collaborate with beer companies to offer fans a unique experience by creating exclusive beers, beer tracks and more.
3. Social Media Marketing - Brands can take advantage of social media platforms and create visually appealing and shareable drinks to attract younger audiences and stay on top of the rapidly changing marketing landscape.
4.3
Score
Popularity
Activity
Freshness
