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Hydrating Full Coverage Foundations

Clean the Sky - Positive Eco Trends & Breakthroughs

Clinique Debuted its Even Better Refresh Foundation

— August 5, 2019 — Fashion
Famed skincare company Clinique, who built its reputation by developing high-quality products, recently launched its new dual, full coverage foundation -- the Even Better Refresh Hydrating and Repairing Foundation. The unique, liquid formula boasts 24-hour coverage while revitalizing and hydrating skin.

This specially designed product has a natural finish and was created to be non-irritating for normal, dry, combination, and oily skin types. The Even Better Refresh Hydrating and Repairing Foundation boasts three key ingredients, which include hyaluronic acid that hydrates lines, potent peptides that ensure skin looks smooth, and salicylic acid to fight acne and keep skin glowing. Moreover, this high-quality product is free of parabens, phthalates, and any fragrances.

The Even Better Refresh Hydrating and Repairing Foundation is available in 27 different shades, ranging from 'Custard' to 'Espresso.'
Trend Themes
1. Hydrating Foundation Trend - As more consumers seek out skincare-driven makeup products, there is an opportunity for brands to create hydrating foundations with skin-nourishing ingredients.
2. Full Coverage Foundation Trend - With the popularity of full coverage makeup increasing, there is an opportunity for brands to create dual-purpose foundations that offer both good coverage and skincare benefits.
3. Clean Beauty Trend - As consumers become more conscious of what they put on their skin, there is an opportunity for brands to create clean and fragrance-free makeup products.
Industry Implications
1. Skincare Industry - As skincare experts, brands in the skincare industry have an opportunity to expand their offerings by creating makeup products that incorporate skin-nourishing ingredients.
2. Cosmetics Industry - As full coverage makeup products continue to grow in popularity, brands in the cosmetics industry have an opportunity to create dual-purpose foundations that offer both coverage and skincare benefits.
3. Clean Beauty Industry - With the rising demand for clean and fragrance-free makeup products, brands in the clean beauty industry have an opportunity to create innovative and safe cosmetics that cater to this market.
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