Brands are experimenting with AI, VR & AR tech in the 5G platform
Trend - As artificial intelligence, virtual reality, and augmented reality are rapidly progressing, the 4G network struggles to meet bandwidth requirements. If VR and AR applications continue to evolve, developers will require a more substantial network that is faster, consistent and has lower latency. As 5G connectivity is expected to deliver these elements, companies are beginning to test the potential of mixed-reality tech in this environment.
Insight - Millenials and Gen Z are excited about the innovations that are ahead and mixed-reality tech has been a pivotal point for them as it has provided opportunities for new forms of entertainment through interactivity. As time progresses, users expect better service and new developments. The 4G platform, however, has limited processing capabilities and as more users flood the platform, that becomes an issue. Because of this, users are interested in what 5G connectivity has to offer to enable the next stages of VR, AI, and AR.
Insight - Millenials and Gen Z are excited about the innovations that are ahead and mixed-reality tech has been a pivotal point for them as it has provided opportunities for new forms of entertainment through interactivity. As time progresses, users expect better service and new developments. The 4G platform, however, has limited processing capabilities and as more users flood the platform, that becomes an issue. Because of this, users are interested in what 5G connectivity has to offer to enable the next stages of VR, AI, and AR.
Workshop Question - How might you use 5G to enhance the experience of your product or service?
Trend Themes
1. 5g-powered Immersive Experiences - The deployment of 5G technology allows for the creation of more immersive, hyper-realistic experiences in the form of AR, VR, and mixed-reality applications.
2. Partnerships Between Tech Companies and Social Media Networks - Phone companies and social media networks such as Verizon and Snapchat are partnering to increase user engagement and offer new features.
3. 5g-enabled Autonomous Systems - 5G technology allows for the creation of autonomous stores and remote computing systems that rely on cloud-based processing.
Industry Implications
1. Telecommunications - Telecom companies can invest in 5G technology and the infrastructure needed to support it, as well as partner with other industries that will benefit from the increased network speed and capabilities.
2. Entertainment - The entertainment industry can utilize 5G-powered immersive experiences in gaming, virtual events, and interactive storytelling.
3. Health and Wellness - The health and wellness industry can partner with XR companies to create therapeutic and mindfulness-oriented experiences that enhance mental health and wellbeing.
8 Featured, 61 Examples:
128,714 Total Clicks
Date Range:
Nov 19 — Sep 21
Trending:
Warm
Consumer Insight Topics:
