Millie Bobby Brown Launches All Eyes On You Cosmetics Collection
Grace Mahas — March 28, 2023 — Fashion
References: florencebymills
Millie Bobby Brown's cosmetics brand, florence by mills, has released a new collection called All Eyes On You. This collection aims to empower self-expression and confidence while helping users create their unique looks. According to SPATE, eyeshadow sticks are among the many soaring eye trends with a 352.9% month-over-month growth rate.
The All Eyes On You collection features three new products: Up A Notch Volumizing Mascara, Eye Candy Eyeshadow Stick, and See Ya Later! Bi-Phase Eye Makeup Remover. The Up A Notch Volumizing Mascara provides multidimensional volume and length, while the creamy, soft, smudge-proof, waterproof Eye Candy Eyeshadow Stick comes in six shades and wears up to 12 hours. The See Ya Later! Bi-Phase Eye Makeup Remover is a bi-phase oil and water-based cleanser that removes waterproof and long-lasting makeup.
In addition to these products, florence by mills will be launching the On Your Mark Dual Liquid Eyeliner in April. This dual-ended semi-matte bold black liquid eyeliner features a ballpoint tip for precision lining.
The All Eyes On You collection is now available on the florence by mills website and will be available at Ulta on April 10th.
The All Eyes On You collection features three new products: Up A Notch Volumizing Mascara, Eye Candy Eyeshadow Stick, and See Ya Later! Bi-Phase Eye Makeup Remover. The Up A Notch Volumizing Mascara provides multidimensional volume and length, while the creamy, soft, smudge-proof, waterproof Eye Candy Eyeshadow Stick comes in six shades and wears up to 12 hours. The See Ya Later! Bi-Phase Eye Makeup Remover is a bi-phase oil and water-based cleanser that removes waterproof and long-lasting makeup.
In addition to these products, florence by mills will be launching the On Your Mark Dual Liquid Eyeliner in April. This dual-ended semi-matte bold black liquid eyeliner features a ballpoint tip for precision lining.
The All Eyes On You collection is now available on the florence by mills website and will be available at Ulta on April 10th.
Trend Themes
1. Expressive Eye Cosmetic Capsules - The All Eyes On You collection by Florence by Mills empowers self-expression and confidence while capitalizing on the exploding trend of eyeshadow sticks and other eye cosmetics.
2. Multi-dimensional Volumizing Mascara - Florence by Mills provides an excellent opportunity for the growth and development of multi-dimensional volumizing mascara segment and other eye cosmetics.
3. Long-lasting Eye Makeup - With Up A Notch volumizing mascara and Eye Candy eyeshadow sticks, Florence by Mills is well-positioned to capitalize on the growing trend of long-lasting eye makeup.
Industry Implications
1. Cosmetics - Florence by Mills is a leading brand that provides innovative products to empower customers through cosmetics.
2. Beauty - Eyeshadow sticks, Ballpoint tip eyeliners, and volumizing mascara developed by Florence by Mills, are transforming the beauty industry by enhancing the customers' unique looks.
3. E-commerce - Florence by Mills' products are available exclusively online and are disrupting traditional brick-and-mortar retailers by embracing e-commerce.
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