Dollar General is Rolling Out a New Beauty Layout
Michael Hemsworth — March 30, 2023 — Fashion
References: dollargeneral & drugstorenews
Dollar General has announced it will be debuting a new beauty layout across its retail locations in a bid to provide shoppers with an array of fresh products and more. The retail update by the low-cost brand will be rolled out at around 300 locations this fiscal year and encourages shopper exploration to help them locate new options or favorites. The new layout is internally known as Beauty Reinvention and will see the skincare section boosted by 50% more space, while soap and shower will get a 30% boost.
Senior Beauty Buyer Amanda Wilson spoke on the new Dollar General beauty layout saying, "We have been purposeful in our expansion, balancing new, fresh and trendy items with value. Beauty Reinvention creates a beauty destination at DG.”
Senior Beauty Buyer Amanda Wilson spoke on the new Dollar General beauty layout saying, "We have been purposeful in our expansion, balancing new, fresh and trendy items with value. Beauty Reinvention creates a beauty destination at DG.”
Trend Themes
1. Low-cost Beauty Retail - The success of Dollar General's beauty layout expansion encourages other low-cost retailers to follow suit.
2. Skincare Retail Innovation - The 50% increase in skincare space at Dollar General presents an opportunity for skincare companies to target low-cost retail chains.
3. Retail Layout Optimization - Dollar General's Beauty Reinvention layout presents a new opportunity for retailers to explore rethinking the way they display their products.
Industry Implications
1. Retail - Other retailers can learn from Dollar General's success in expanding their product offerings to include inexpensive but quality beauty products.
2. Beauty - The expansion of the skincare section at Dollar General presents an opportunity for beauty companies to market their products to a larger audience in low-cost retail chains.
3. Consumer Goods - Opportunity to expand consumer goods offerings into low-cost retail spaces, particularly those with a heavy overlap with the beauty industry such as soap and shower products.
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