Soap & Glory's New #MoreThanLips Campaign Celebrates Women
Riley von Niessen — March 13, 2018 — Marketing
Soap & Glory, a skincare, bodycare and cosmetics brand, recently launched its #MoreThanLips campaign, which was created in celebration of International Women's Day on March 8th.
To sum up the campaign, the brand released a short video that showed what some of thewomen it was involved with had to say about what struggles they've faced, and what's kept them pushing forward. The stories were shared publicly at a branded event, where consumers were also able to try out some of its products.
The video focused on the women's lips as they told their stories, going along with the campaign's name, #MoreThanLips. In the beauty industry, women's looks are often used to represent them, however with this campaign, Soap & Glory gave the floor to their stories and strength instead.
To sum up the campaign, the brand released a short video that showed what some of thewomen it was involved with had to say about what struggles they've faced, and what's kept them pushing forward. The stories were shared publicly at a branded event, where consumers were also able to try out some of its products.
The video focused on the women's lips as they told their stories, going along with the campaign's name, #MoreThanLips. In the beauty industry, women's looks are often used to represent them, however with this campaign, Soap & Glory gave the floor to their stories and strength instead.
Trend Themes
1. Storytelling Beauty Campaigns - Similar campaigns can focus on empowering women by sharing their unique stories in the beauty and fashion industries.
2. Inclusive Brand Messaging - Brands can create campaigns that prioritize inclusivity and promote social issues in innovative ways.
3. Interactive Consumer Events - Companies can create experiential marketing events that allow customers to engage with their products in a unique way.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can lead the way in creating campaigns that empower women and prioritize inclusivity.
2. Fashion - Similar campaigns can be launched in the fashion industry to promote diversity and empower women.
3. Event Planning and Marketing - Companies can specialize in creating interactive events that promote brand engagement and foster connections between customers and brands.
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