Brands enhance the dinning experience with the infusion of THC
Trend - THC is the primary psychoactive cannabinoid found in cannabis and brands are leveraging the ingredient to give experienced cannabis enthusiasts a bold accent for their food. These THC-powered products come in the form of sauces that add a playful kick to one's dish.
Insight - The growing cannabis industry in North America has proven to be quite prosperous and as consumers are becoming more comfortable with CBD, many begin to wonder about the possible implications of experimenting with the psychoactive benefits of THC. This is especially true for more daring consumers, those with some experience, and cannabis enthusiasts in general. This shift comes from the inherent desire to experiment and can be used by consumers as a form of escapism.
Insight - The growing cannabis industry in North America has proven to be quite prosperous and as consumers are becoming more comfortable with CBD, many begin to wonder about the possible implications of experimenting with the psychoactive benefits of THC. This is especially true for more daring consumers, those with some experience, and cannabis enthusiasts in general. This shift comes from the inherent desire to experiment and can be used by consumers as a form of escapism.
Workshop Question - How might your business interpret a potentially disruptive ingredient?
Trend Themes
1. Thc-infused Condiments - Brands are enhancing the dining experience with the infusion of THC in condiments to attract experienced cannabis enthusiasts and experimenters.
2. Fast-acting Thc-infused Products - Companies are developing products with fast-absorbing THC molecules to allow consumers to feel the effects of the product in just a few minutes.
3. Thc-enhanced Hot Sauces - THC hot sauces are on the rise as the cannabis market expands, with many brands developing spicy products enhanced with psychoactive compounds.
Industry Implications
1. Cannabis Industry - Cannabis companies can continue to develop innovative ways to infuse THC into products, creating brand loyalty among loyal cannabis enthusiasts.
2. Food and Beverage Industry - Brands in the food and beverage industry can explore integrating THC into their offerings in unique, flavourful ways.
3. Consumer Packaged Goods Industry - Companies in the CPG industry can capitalize on the growing trend of THC-infused products by developing value-added products that provide fast-acting benefits with unique branding and positioning.
4 Featured, 32 Examples:
50,078 Total Clicks
Date Range:
Mar 19 — Jan 20
Trending:
Mild
Consumer Insight Topics:
