Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Collagen-Infused Foundations

Clean the Sky - Positive Eco Trends & Breakthroughs

Maybelline New York's Foundation for Hydration Has Hyaluronic Acid

— January 2, 2020 — Fashion
In 2020, consumers can expect to see the lines between makeup and skincare blurred with products like primers, setting powders and foundation for hydration. One of the newest products to be released by Maybelline New York is the Dream Radiant Hydrating Foundation, which will be especially valuable to those who are struggling with dry, dull winter skin, as the product contains hyaluronic acid.

The buildable, medium-coverage Dream Radiant Hydrating Foundation also boasts another popular skincare ingredient, collagen, which contributes to the plumpness of skin.

The skincare-like cosmetic product is available in a total of 20 different shades, including everything from creamy and fair 00 Alabaster to 80 Cashew and the deep 135 Java.


Image Credit: Maybelline New York
Trend Themes
1. Blurring Makeup and Skincare - Opportunity for creating products that combine the benefits of makeup and skincare, providing multi-functional solutions for consumers.
2. Hydration-focused Cosmetics - Opportunity to develop cosmetics infused with hydrating ingredients like hyaluronic acid, targeting consumers with dry or dull skin.
3. Skincare Ingredients in Makeup - Disruptive potential lies in incorporating popular skincare ingredients like collagen into makeup products, promoting skin health and appearance.
Industry Implications
1. Cosmetics - Opportunity for cosmetic companies to innovate by creating products that combine makeup and skincare benefits, appealing to a wider range of consumers.
2. Skincare - Potential for skincare manufacturers to explore partnerships or collaborations with cosmetic brands to incorporate beneficial ingredients into makeup products.
3. Beauty Retail - Disruptive potential for retailers to curate a selection of hydration-focused cosmetics and promote the blurring of makeup and skincare categories.
0.7
Score
Popularity
Activity
Freshness