Laura Mercier Recently Reformulated Its Tinted Moisturizer
Grace Mahas — October 21, 2019 — Fashion
References: sephora & abrokebeautyblogger
Laura Mercier recently reformulated its iconic Tinted Moisturizer that was first debuted in 1996 to have a higher SPF, more shade options ranging from Cacao to Petal, and new sleek packaging. In addition, the brand added more moisturizing oils while removing parabens.
Laura Mercier's Tinted Moisturizer was formulated to accommodate normal, dry, and combination skin types and is the "perfect blend of skincare and makeup" to help improve your skin's appearance over time. It provides users with an effortlessly natural aesthetic with a dewy finish. To use Laura Mercier's Tinted Moisturizer, squeeze a small amount onto the back of your hand and apply it to your face starting from the center. For improved results, consider using the Laura Mercier Foundation Primer.
Laura Mercier's Tinted Moisturizer was formulated to accommodate normal, dry, and combination skin types and is the "perfect blend of skincare and makeup" to help improve your skin's appearance over time. It provides users with an effortlessly natural aesthetic with a dewy finish. To use Laura Mercier's Tinted Moisturizer, squeeze a small amount onto the back of your hand and apply it to your face starting from the center. For improved results, consider using the Laura Mercier Foundation Primer.
Trend Themes
1. Higher SPF in Tinted Moisturizers - The trend of higher SPF in tinted moisturizers presents an opportunity for brands to cater to consumers' increasing concern for sun protection and skincare benefits.
2. Expanded Shade Range in Tinted Moisturizers - The trend of offering a wider range of shades in tinted moisturizers allows brands to tap into the diverse needs and preferences of consumers, promoting inclusivity and personalized beauty experiences.
3. Paraben-free and Moisturizing Tinted Moisturizers - The trend of formulating tinted moisturizers without parabens and including moisturizing oils creates an opportunity for brands to address the rising demand for clean and nourishing skincare products.
Industry Implications
1. Skincare - The skincare industry can leverage the reformulation of tinted moisturizers to develop innovative products that offer improved sun protection, hydration, and personalized benefits.
2. Cosmetics - The cosmetics industry can capitalize on the expanded shade range in tinted moisturizers to target diverse consumer segments and cater to unique beauty preferences.
3. Natural and Clean Beauty - The natural and clean beauty industry can embrace the trend of paraben-free and moisturizing tinted moisturizers to promote healthier, environmentally-friendly alternatives to traditional cosmetics and skincare products.
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