Algenist's Liquid Collagen Hand Cream Softens & Brightens Skin
Laura McQuarrie — October 25, 2019 — Fashion
References: algenist & cosmeticsbusiness
After the face, hands often reveal signs of visible aging and Algenist is now offering a Liquid Collagen Hand Cream to smooth, soften and brighten this specific part of the skin. The brand's product is formulated with active vegan collagen and Alguronic Acid, as well as other ingredients to nourish skin like shea butter, hyaluronic acid and Vitamin E. The comfortable and fast-absorbing product
While there are plenty of non-vegan collagen products on the market, Algenist set out to create a plant-powered solution to challenge other products made with animal- and marine-derived collagen. According to the brand, "Vegan collagen is a new innovative technology created by binding together corn, soy and wheat protein fibers resulting in vegan amino acids that structurally mimic collagen that provides a function similar to animal-derived collagen."
Image Credit: Algenist
While there are plenty of non-vegan collagen products on the market, Algenist set out to create a plant-powered solution to challenge other products made with animal- and marine-derived collagen. According to the brand, "Vegan collagen is a new innovative technology created by binding together corn, soy and wheat protein fibers resulting in vegan amino acids that structurally mimic collagen that provides a function similar to animal-derived collagen."
Image Credit: Algenist
Trend Themes
1. Plant-powered Collagen - The rise of plant-based collagen alternatives presents an opportunity for brands to create innovative products that challenge traditional animal- and marine-derived collagen.
2. Visible Aging Solutions - As hands often reveal signs of visible aging, there is a growing demand for skincare products specifically formulated to smooth, soften, and brighten the skin on the hands.
3. Fast-absorbing Formulations - Consumers are seeking hand creams that are comfortable to use and quickly absorbed, creating an opportunity for brands to develop fast-absorbing formulations.
Industry Implications
1. Skincare - The skincare industry can capitalize on the demand for collagen-infused hand creams by developing innovative products that address visible aging concerns on the hands.
2. Plant-based Products - The plant-based products industry has the potential to disrupt traditional collagen markets by offering vegan alternatives made from plant proteins.
3. Personal Care - The personal care industry can take advantage of the trend towards fast-absorbing hand creams by creating products that provide quick and convenient hydration for the hands.
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