Unroll.Me Allows Users to Unsubscribe from Emails & Create a Daily Digest
Cadhla Gray — November 6, 2015 — Tech
References: itunes.apple & appadvice
The Unroll.Me app allows users to clean up their inbox by letting them unsubscribe from emails they no longer want to receive among other organizational tools. This lets people get rid of pesky ad, junk or sales emails that can get in the way of the important information that needs to be read.
To unsubscribe from emails, a person must simply input their email -- the app currently supports Gmail, AOL, Outlook among others. It then automatically finds all emails that can be categorized as "newsletters" and provides a list that can either be swiped left or right to get rid of or keep.
The app also allows users create a daily digest for themselves that highlights the important emails they do want and need to see on a day to day basis. This 'Rollup' feature sends a summary email in the morning, afternoon and evening -- great for busy business people who don't have time to go through every email.
To unsubscribe from emails, a person must simply input their email -- the app currently supports Gmail, AOL, Outlook among others. It then automatically finds all emails that can be categorized as "newsletters" and provides a list that can either be swiped left or right to get rid of or keep.
The app also allows users create a daily digest for themselves that highlights the important emails they do want and need to see on a day to day basis. This 'Rollup' feature sends a summary email in the morning, afternoon and evening -- great for busy business people who don't have time to go through every email.
Trend Themes
1. Email Management - An opportunity for disruptive innovation in the email management space, providing users with tools to easily unsubscribe from unwanted emails and organize their inbox.
2. Personalized Digests - A trend towards personalized digests that summarize and highlight important email information, enabling busy professionals to stay informed without being overwhelmed by the volume of emails.
3. Automated Categorization - An innovative approach to email organization that automatically categorizes newsletters and other types of emails, simplifying the process of decluttering and prioritizing inbox content.
Industry Implications
1. Email Management Apps - An industry that offers opportunities for disruptive innovation in the development of apps that provide efficient email management and inbox cleaning features.
2. Productivity Tools - The productivity tools industry can explore disruptive innovations by incorporating email organization and personalized digest features into their existing platforms.
3. Marketing Automation - The marketing automation industry can leverage the automated categorization trend to streamline email marketing campaigns and improve targeting.
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