This App Matches Users Based on the Kinds of News Articles They Read
Katherine Pendrill — August 24, 2015 — Tech
References: cliickapp & techcrunch
'Cliick' is a new dating app that matches users based on the kinds of news articles they choose to read. While many dating apps allow users to decide who they think they might have something in common with, this app automatically finds those who have similar interests.
Cliick operates as an invite-only system that uses news stories to link users with one another. The app asks each user to specify their age range and what kind of relationship they are looking for. The app then transfers them to a feed where they can browse through different kinds of news articles. The content that appears in the feed is tailored to a user's specific hobbies and interests. Users that show an interest in similar news stories will be matched and given the option to begin chatting. The idea is to use news content as a conversation starter between potential mates.
Cliick operates as an invite-only system that uses news stories to link users with one another. The app asks each user to specify their age range and what kind of relationship they are looking for. The app then transfers them to a feed where they can browse through different kinds of news articles. The content that appears in the feed is tailored to a user's specific hobbies and interests. Users that show an interest in similar news stories will be matched and given the option to begin chatting. The idea is to use news content as a conversation starter between potential mates.
Trend Themes
1. News-based Matching - Incorporating news content into dating apps allows for more meaningful connections based on shared interests in current events.
2. Automatic Matching - Using an algorithm to automatically match users based on their reading preferences streamlines the dating process.
3. Interest-based Conversations - Using news stories as conversation starters encourages deeper and more engaging discussions between potential matches.
Industry Implications
1. Dating Apps - Integrating news-based matching features can differentiate dating apps in a saturated market.
2. News Media - Collaborating with dating apps to provide tailored news content can enhance user engagement and expand news readership.
3. Algorithms - Developing algorithms for automatic matching in dating apps opens up opportunities for implementing similar technologies in other industries.
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