This Domestic Violence Awareness Stunt Takes the Form of a Runway Show
Laura McQuarrie — January 10, 2015 — Social Good
References: facebook & adsoftheworld
As part of the International Campaign of 16 days of Activism, N'weti set up a shocking domestic violence awareness stunt during Mozambique Fashion Week.
Hoping to deliver a strong message about gender-based violence, the unusual runway show had women walk down the runway with makeup that made them look bruised and battered, complete with clothes that were disheveled. While runway shows are often used to showcase styles that will become popular in the future, this runway show was presented as one "that should have never happened," as well as one that should not be a source of inspiration for the future. To culminate the show, models walked down the runway with signs to indicate where victims of abuse could reach out for aid.
Hoping to deliver a strong message about gender-based violence, the unusual runway show had women walk down the runway with makeup that made them look bruised and battered, complete with clothes that were disheveled. While runway shows are often used to showcase styles that will become popular in the future, this runway show was presented as one "that should have never happened," as well as one that should not be a source of inspiration for the future. To culminate the show, models walked down the runway with signs to indicate where victims of abuse could reach out for aid.
Trend Themes
1. Domestic Violence Awareness - Opportunity for brands to raise awareness about domestic violence through unconventional methods like fashion shows.
2. Gender-based Violence Prevention - Innovative approaches, such as using makeup and clothing to simulate physical abuse, can help bring attention to the issue and promote prevention.
3. Activism in Fashion - Fashion shows can be utilized as a platform for activism, shedding light on important social issues like domestic violence.
Industry Implications
1. Fashion - Fashion brands can collaborate with organizations to create awareness campaigns, providing support to victims and encouraging social change.
2. Advertising and Marketing - Brands can leverage unconventional advertising strategies to raise awareness about gender-based violence, creating a positive brand image.
3. Nonprofit Organizations - Nonprofits working on gender equality and domestic violence prevention can explore unique partnerships with the fashion industry to amplify their message.
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