Instagram Feeds are Changing to Focus More on Relevance
Meghan Young — March 16, 2016 — Tech
References: instagram & designtaxi
First Facebook News Feed and then Twitter timelines and now Instagram feeds. Times are a changin' in the social media world and we'll have to wait and see if that's a good thing. Especially when it comes to this photo-sharing platform. Instagram feeds are simple in their chronological format and yet it also holds a charm in this simplicity.
Although focusing on relevance and popularity might seem like a logical next step, the immediacy of Instagram feeds will suffer. Of course, many people are using the platform in a much more planned way than originally expected. Co-founder CEO Kevin Systrom says users currently miss about 70% of their feeds and the move is “about making sure that the 30% you see is the best 30% possible.” That is an interesting set of statistics.
Although focusing on relevance and popularity might seem like a logical next step, the immediacy of Instagram feeds will suffer. Of course, many people are using the platform in a much more planned way than originally expected. Co-founder CEO Kevin Systrom says users currently miss about 70% of their feeds and the move is “about making sure that the 30% you see is the best 30% possible.” That is an interesting set of statistics.
Trend Themes
1. Increasing Relevancy - Social media platforms are restructuring to focus on increasing relevancy for users and their feeds, offering opportunities for disruptive innovation in content optimization and personalization technology.
2. Personalized Feeds - With social media platforms focusing on curating personalized feeds, there is an opportunity for disruptive innovation in AI and machine learning technology for customized content delivery.
3. Simpler User Experience - As social media feeds become streamlined, there is an opportunity for disruptive innovation in UX design for a simpler, more intuitive user experience.
Industry Implications
1. Social Media - Social media platforms face an opportunity for disruptive innovation by developing advanced AI and machine learning technology and UX design to build a more relevant and engaging user experience.
2. Marketing and Advertising - As social media platforms move toward curated content, there is an opportunity for disruptive innovation in personalized marketing and advertising, leveraging data analytics and AI technology to target users with more tailored content.
3. Technology - With social media platforms shifting to more personalized, streamlined feeds, there is an opportunity for disruptive innovation in AI and machine learning, as well as UX design and mobile app development trends.
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