This Levi's x Medicom Bearbrick Wears All-Over Acid-Wash Jeans
Charlotte Joyce Kidd — October 20, 2015 — Life-Stages
Just in time for the holiday season, MediCom has collaborated with Levi's to release one of its signature toy bears clothed in a denim onesie.
Japanese toy company MediCom's Bearbricks are block-like toy bears with nine inter-connected movable parts. The toy bears have become iconic; in styling collaborations they've been dressed up as celebrities like Andy Warhol and Daft Punk and classic characters like Mickey Mouse.
In its latest designer collaboration, MediCom and Levi's have teamed up to create a denim Bearbricks. The 100% size toy bear is a simple plastic version, colored light blue to mimic Levi's denim. The 1000% size is covered in an all-over layer of real Levi's acid-wash denim. Both toy bears display Levi's style details like the logo, red tag, gold stitching and V-shaped pocket patch.
Japanese toy company MediCom's Bearbricks are block-like toy bears with nine inter-connected movable parts. The toy bears have become iconic; in styling collaborations they've been dressed up as celebrities like Andy Warhol and Daft Punk and classic characters like Mickey Mouse.
In its latest designer collaboration, MediCom and Levi's have teamed up to create a denim Bearbricks. The 100% size toy bear is a simple plastic version, colored light blue to mimic Levi's denim. The 1000% size is covered in an all-over layer of real Levi's acid-wash denim. Both toy bears display Levi's style details like the logo, red tag, gold stitching and V-shaped pocket patch.
Trend Themes
1. Denim Toy Collaborations - Collaborating with toy companies to create denim-clad toys presents an opportunity for clothing brands to expand their reach and explore new markets.
2. Fashionable Collectible Toys - Creating designer collaborations with collectible toy brands allows fashion brands to tap into the trend of limited edition, highly sought-after toys.
3. Brand Icon Collaboration - Working with popular toy brands to dress their iconic characters in branded clothing enables companies to increase brand visibility and create unique marketing opportunities.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can capitalize on the demand for designer collaborations to create unique and collectible toys that appeal to fashion-conscious consumers.
2. Fashion Retail - Fashion retailers can explore partnerships with toy companies to develop exclusive toy collaborations that attract new customers and generate additional revenue.
3. Marketing and Advertising - Marketing and advertising agencies can assist in creating strategic partnerships between clothing brands and toy companies to leverage the trend of designer collaborations and create innovative marketing campaigns.
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