ih nom uh nit Expanded on Its TV-Inspired Apparel with a Narcos Hoodie
Riley von Niessen — October 17, 2016 — Fashion
References: ihnomuhnit & highsnobiety
Not too long ago, ih nom uh nit released a line of apparel that carried the portrait of Eleven, the mysterious protagonist of Netflix-original series Stranger Things -- now, the luxury brand that has roots in LA and Paris has released a Narcos hoodie that features a similar design.
On a thick all-black cotton pullover, ih nom uh nit includes the face of Wagner Moura, the actor who portrays Colombian drug lord Pablo Escobar. On the back of the Narcos hoodie, ih nom uh nit's brand name is displayed -- adding to its value for those who are proud to sport the well-known luxury brand. In both its Stranger Things and Narcos hoodies, ih nom uh nit profits from two of the most popular TV shows of recent times by making use of simplistic designs that appeal to their fan bases.
On a thick all-black cotton pullover, ih nom uh nit includes the face of Wagner Moura, the actor who portrays Colombian drug lord Pablo Escobar. On the back of the Narcos hoodie, ih nom uh nit's brand name is displayed -- adding to its value for those who are proud to sport the well-known luxury brand. In both its Stranger Things and Narcos hoodies, ih nom uh nit profits from two of the most popular TV shows of recent times by making use of simplistic designs that appeal to their fan bases.
Trend Themes
1. Tv-inspired Apparel - Luxury brands should explore creating apparel inspired by popular TV shows to appeal to their fan bases and increase profits.
2. Celebrity Face Prints - Fashion brands can consider featuring celebrity faces on their apparel as a way to increase brand value and appeal to fans of the respective celebrity.
3. Luxury Streetwear - The merging of luxury and streetwear allows for the creation of high-quality apparel that appeals to consumers looking for stylish yet comfortable clothing.
Industry Implications
1. Fashion - The fashion industry can take advantage of the trend of TV-inspired apparel and celebrity face prints to create unique designs that appeal to consumers.
2. Entertainment - The entertainment industry can explore collaborations with fashion brands to create merchandise that features popular TV shows and characters, generating additional revenue streams.
3. Streetwear - The streetwear industry can expand its offerings by merging with the luxury fashion market to create high-quality and stylish apparel for fashion-conscious consumers.
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