The Charlotte Olympia Barbie Comes with Designer Footwear
Katherine Pendrill — February 2, 2017 — Life-Stages
References: thebarbiecollection & wwd
While clothing has always been the primary accessory for doll brands, Mattel is shifting its focus to footwear with its new Charlotte Olympia Barbie. Crafted by the famous shoe designer herself, the style-savvy doll comes with a wide range of accessories.
The Charlotte Olympia Barbie is a Barbie doll that features a number of accessories crafted by the famed shoemaker. Some of the standout pieces include the designer's iconic Kitty flats, Leaf sandals and Eve platform pumps. The doll also comes with other chic accessories such as the classic Perspex clutch and an adorable banana-shaped bag. There is even a miniature version of the brand's famous leopard mascot Bruce.
The collaboration between Mattel and the luxury British footwear brand demonstrates how doll makers are increasingly drawing inspiration from adult brands to bring a level of sophistication to popular children's toys.
The Charlotte Olympia Barbie is a Barbie doll that features a number of accessories crafted by the famed shoemaker. Some of the standout pieces include the designer's iconic Kitty flats, Leaf sandals and Eve platform pumps. The doll also comes with other chic accessories such as the classic Perspex clutch and an adorable banana-shaped bag. There is even a miniature version of the brand's famous leopard mascot Bruce.
The collaboration between Mattel and the luxury British footwear brand demonstrates how doll makers are increasingly drawing inspiration from adult brands to bring a level of sophistication to popular children's toys.
Trend Themes
1. Designer Doll Accessories - The rise of doll brands collaborating with luxury fashion designers to create high-end accessories for dolls.
2. Fashion-inspired Doll Collections - Doll makers are shifting their focus to integrating adult fashion trends into their doll collections, creating a more sophisticated and stylish play experience.
3. Adult-influenced Children's Toys - The growing trend of incorporating adult brands and aesthetics into children's toys to appeal to a broader audience and bring a level of sophistication to the toy market.
Industry Implications
1. Toy and Doll Manufacturing - Toy and doll manufacturers have an opportunity to collaborate with luxury fashion brands to create high-end doll accessories, expanding their product offerings and appealing to fashion-savvy consumers.
2. Fashion and Luxury Retail - Fashion and luxury retailers can explore collaborations with doll makers to create exclusive doll collections inspired by their brands, providing a new avenue for brand extension and reaching a younger target audience.
3. Advertising and Marketing - Advertising and marketing agencies can explore partnerships with doll brands and luxury fashion designers to create engaging campaigns that highlight the crossover between adult fashion and children's toys, attracting attention from both children and adults.
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