The New Barbie Fashionistas Collection Features Diverse Body Types
Mishal Omar — February 2, 2017 — Life-Stages
References: barbie.mattel
The new Barbie Fashionistas collection will be released in Spring of this year and features a diverse array of body types, fashion styles and skin tones.
The more diverse range of body types that Barbie is now seeking to represent came after a backlash against the brand, in which many commentators, parents and experts called out the unrealistic expectations that the original Barbie gave to children, particularly girls, about how they should look. Barbie Fashionistas reveals a range of body types including curvy, petite, tall and original -- while also offering dolls with varying skin tones. The collection comes with plenty of clothing accessories that children can mix and match and dress their dolls in.
Barbie Fashionistas new collection works to emphasize the brand's attempts to become more inclusive and representative of more people.
The more diverse range of body types that Barbie is now seeking to represent came after a backlash against the brand, in which many commentators, parents and experts called out the unrealistic expectations that the original Barbie gave to children, particularly girls, about how they should look. Barbie Fashionistas reveals a range of body types including curvy, petite, tall and original -- while also offering dolls with varying skin tones. The collection comes with plenty of clothing accessories that children can mix and match and dress their dolls in.
Barbie Fashionistas new collection works to emphasize the brand's attempts to become more inclusive and representative of more people.
Trend Themes
1. Body-positive Doll Collections - Opportunity to create more diverse and inclusive doll collections that promote body positivity.
2. Diverse Body Types - Inclusion of dolls with various body types opens up opportunities for innovation in fashion and toy industry.
3. Representation - Increased focus on representing diverse skin tones in doll collections creates opportunities for promoting inclusivity and cultural diversity.
Industry Implications
1. Toy Industry - Opportunity for toy companies to create more inclusive and diverse doll collections that cater to a wider range of children.
2. Fashion Industry - Opportunity for fashion brands to collaborate with doll manufacturers to design clothing accessories that cater to various body types.
3. Education Industry - Opportunity to use diverse and body-positive dolls as educational tools to promote inclusion and self-acceptance in schools and educational settings.
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