This Pottery Barn Ad Shows the Processes Behind the Star Wars Collection
Mishal Omar — November 14, 2017 — Marketing
References: youtube
The 'Behind the Design' Pottery Barn ad shows viewers the design and thinking processes that went into the brand's children's Star Wars collection.
In the ad, the designers behind Pottery Barn's Star Wars for kids collection talk about what inspired them to create it – with one of those sources being the fact that new Star Wars films are constantly being pushed out. They talk about the exciting aspects of the development stage, including the new characters they are able to get to know in the process, and how rewarding it is to put their own interpretive spin on the iconic franchise.
This Pottery Barn ad is able to humanize the behind-the-scenes aspects of creating a home decor collection.
In the ad, the designers behind Pottery Barn's Star Wars for kids collection talk about what inspired them to create it – with one of those sources being the fact that new Star Wars films are constantly being pushed out. They talk about the exciting aspects of the development stage, including the new characters they are able to get to know in the process, and how rewarding it is to put their own interpretive spin on the iconic franchise.
This Pottery Barn ad is able to humanize the behind-the-scenes aspects of creating a home decor collection.
Trend Themes
1. Personalized Home Decor - Opportunity to create personalized Star Wars-inspired furniture and decor items for fans.
2. Franchise Collaborations - Opportunity for other brands to collaborate with popular franchises to create themed furniture collections.
3. Innovative Design Processes - Opportunity to showcase the design and thinking processes behind furniture collections, creating a transparent and engaging experience.
Industry Implications
1. Home Decor - Opportunity for the home decor industry to tap into the market of fans and enthusiasts of popular franchises.
2. Toy and Collectibles - Opportunity for the toy and collectibles industry to expand its product offering by including furniture items inspired by popular franchises.
3. Film Merchandise - Opportunity for the film merchandise industry to collaborate with furniture brands and create exclusive licensed collections.
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