This Edwin Clothing Editorial Notes the Next Generation's Impact
Riley von Niessen — October 12, 2016 — Fashion
References: edwin-europe & highsnobiety
Edwin clothing, a denim brand that's based in Japan, looked to the latest generation of youth to come up with its new line -- taking into account the many levels of the innovative minds who will soon shape the future of the planet.
In order to commemorate this, Edwin clothing created an editorial that considers what kind of impact this generation will have -- questioning whether they will follow what's been previously done, or will revitalize it in their own way.
Keeping this in mind, the collection takes on a modern appearance that comes from a minimal use of patterns and well-structured silhouettes. In addition, Edwin clothing incorporates graphic prints, one of which states "ALL OF THIS BELONGS TO YOU," along with the image of red rose above it.
In order to commemorate this, Edwin clothing created an editorial that considers what kind of impact this generation will have -- questioning whether they will follow what's been previously done, or will revitalize it in their own way.
Keeping this in mind, the collection takes on a modern appearance that comes from a minimal use of patterns and well-structured silhouettes. In addition, Edwin clothing incorporates graphic prints, one of which states "ALL OF THIS BELONGS TO YOU," along with the image of red rose above it.
Trend Themes
1. Next-gen Streetwear - Fashion brands can leverage the innovative minds of the next generation to create fresh, modern apparel designs that resonate with young consumers.
2. Minimalist Design - Minimalism can be a key component of modern streetwear, with clean lines and simple patterns appealing to younger consumers who value authenticity and simplicity.
3. Graphic Prints and Messages - Using bold graphics and impactful messages can be an effective way for brands to convey a sense of purpose and inspiration to younger consumers who are passionate about social justice and activism.
Industry Implications
1. Fashion Retail - Fashion brands can incorporate innovative ideas from young consumers to create trendy and relevant streetwear apparel that resonates with Generation Z and millennial customers.
2. Marketing & Advertising - Incorporating messaging and visuals that align with younger consumers' values can be a successful marketing strategy for brands looking to connect with socially conscious, purpose-driven audiences.
3. Youth Engagement & Empowerment - Creating unique and inspiring opportunities for young people to express their creativity and vision can help empower the next generation to become agents of change and innovation in society.
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