Mattel's Star Light Adventure RC Toy Takes Barbie to New Heights
Laura McQuarrie — February 19, 2016 — Life-Stages
References: theverge
The Star Light Adventure RC Hoverboard is a new Barbie toy that was unveiled at New York's annual Toy Fair. In this toy, Barbie is suited up in space-age gear and crouches on top of a hovering quadrotor drone that's controlled by a pink and blue wireless remote. The toy isn't set for release until the fall of 2016, but it's likely a gift that many young girls will be hoping to get for Christmas.
This high-tech toy is just one of many new innovations from Mattel. Over the past year or so, the toymaker released Hello Barbie and more recently, a new line of dolls that celebrates diversity with three new body shapes. At the Toy Fair, Mattel also revealed another next-generation Barbie toy: the Barbie Hello Dreamhouse, complete with voice recognition.
This high-tech toy is just one of many new innovations from Mattel. Over the past year or so, the toymaker released Hello Barbie and more recently, a new line of dolls that celebrates diversity with three new body shapes. At the Toy Fair, Mattel also revealed another next-generation Barbie toy: the Barbie Hello Dreamhouse, complete with voice recognition.
Trend Themes
1. High-tech Toys - The rise of high-tech toys such as remote-controlled hoverboards presents an opportunity for innovation in the toy industry.
2. Diverse Dolls - The release of dolls that celebrate diversity with different body shapes indicates a trend towards inclusivity in the toy industry.
3. Voice Recognition - The integration of voice recognition technology in toys like the Barbie Hello Dreamhouse showcases the potential for innovative voice-controlled devices.
Industry Implications
1. Toy Industry - The toy industry can capitalize on the trend of high-tech toys and diverse dolls to attract and engage children.
2. Technology Industry - The technology industry can explore the use of voice recognition technology in various consumer electronic devices, including toys.
3. Marketing and Advertising Industry - The marketing and advertising industry can develop creative campaigns to promote the benefits and features of high-tech toys and diverse dolls.
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