Revamped scavenger hunts let consumers participate in immersive brand adventures
Implications - Consumers desiring out-of-home experiences turn to brand-made games like scavenger hunts to connect more deeply with companies. Including up-leveled scavenger hunts to find physical objects, or augmented reality-based app games, consumers are reliving nostalgic games from their childhood in a modern setting. This unique marketing strategy can play an effective role in a brand’s overall image and engage consumers for extended periods of time.
Workshop Question - How can your brand play a role in your consumer's leisure and play time?
Trend Themes
1. Augmented Reality Scavenger Hunts - Employing AR tech to enhance traditional scavenger hunts is becoming a popular marketing strategy for brands looking to connect more deeply with consumers and create memorable experiences.
2. Immersive Drink Branded Activations - Incorporating immersive technology and experiential marketing strategies is an effective way for consumable brands such as Gatorade to expand its reach and showcase innovative products.
3. Cannabis Scavenger Hunts - Brands in the emerging cannabis industry are using scavenger hunts as a unique way to celebrate cultural events, create brand recognition, and engage customers.
Industry Implications
1. Marketing and Advertising Industry - Employing technology such as AR and embracing experiential marketing is increasingly becoming a popular way for a wider variety of industries and verticals to create deeper consumer engagement.
2. Hospitality Industry - Scavenger hunts and immersive brand experiences can help hotels, resorts and destinations generate a memorable and personalized experience for their guests, increasing customer loyalty and driving revenue.
3. Entertainment Industry - Incorporating scavenger hunts and new forms of interactive entertainment into themed events, product launches, and cultural festivities, creates new revenue streams and drives customer engagement.
