HBO Will Bring the Westworld Theme Park to Life at SXSW in 2018
Justin Lam — March 1, 2018 — Marketing
Attendees at Austin's SXSW 2018 will be able to attended a Westworld theme park inspired by HBO's futuristic western series. For those who have not yet seen the series, Westworld is a sci-fi series set in a world where a wild west immersive experience allows attendees the chance to interact and act freely with a form of human-like robots. The SXSW version will unfortunately not feature robots, opting for paid actors instead, but will be a completely immersive experience based on the show.
The Westworld theme park is set to build up steam for the show's second season, while also giving fans a chance to live out their fantasies built up from the show. HBO has already allocated two acres of land in Austin, Texas, and will be constructing a faithful representation of the town in the show. The experience will have attendees sorted into two groups, white hats and black hats, and both groups will be allowed to interact or just observe the goings on in the park. The Westworld theme park will also contain hidden clues about the upcoming season.
Image Credit: HBO
The Westworld theme park is set to build up steam for the show's second season, while also giving fans a chance to live out their fantasies built up from the show. HBO has already allocated two acres of land in Austin, Texas, and will be constructing a faithful representation of the town in the show. The experience will have attendees sorted into two groups, white hats and black hats, and both groups will be allowed to interact or just observe the goings on in the park. The Westworld theme park will also contain hidden clues about the upcoming season.
Image Credit: HBO
Trend Themes
1. TV Show Theme Parks - HBO's Westworld theme park at SXSW 2018 is an example of how TV shows are expanding beyond screens and into immersive experienes.
2. Immersive Entertainment - The focus on creating fully immersive entertainment experiences based on TV shows opens up disruptive innovation opportunities for companies in the entertainment industry.
3. Interactive Storytelling - TV show theme parks offer a new type of interactive storytelling that has the potential to revolutionize the way audiences engage with stories.
Industry Implications
1. Entertainment - Major companies in the entertainment industry, including HBO, have an opportunity to capitalize on the growing demand for immersive experiences based on popular TV shows.
2. Amusement Parks - Existing amusement parks can also benefit from incorporating immersive experiences based on popular TV shows, as demonstrated by HBO's Westworld theme park.
3. Technology - As TV show theme parks become more popular, there is a need for innovative technologies that can bring these immersive experiences to life.
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