Marmite is Offering an 18 Carat Gold Jar Through an AR Scavenger Hunt
Laura McQuarrie — February 6, 2018 — Lifestyle
References: social.marmite & twitter
Snatch is a free-to-play treasure hunt powered by augmented reality that challenges players to pick up virtual parcels around them—as part of the hunt, consumers are able to pick up everything from cash to event tickets, as well as a 18 carat gold-plated condiment jar from Marmite.
The gold-plated jar of Marmite worth £1,500 is one of the new top prizes of a new AR scavenger hunt competition, which ties into Marmite's ongoing Gene Project campaign. The augmented reality treasure hunt experience begins by asking players whether they were "born a lover" or "born a hater," which will result in them getting a randomly selected prize.
One lucky player will receive the single-edition gold-plated Marmite jar, however, limited-edition jars with just an 18-carat gold lid can be made-to-order via the condiment brand for a cost of £145.
The gold-plated jar of Marmite worth £1,500 is one of the new top prizes of a new AR scavenger hunt competition, which ties into Marmite's ongoing Gene Project campaign. The augmented reality treasure hunt experience begins by asking players whether they were "born a lover" or "born a hater," which will result in them getting a randomly selected prize.
One lucky player will receive the single-edition gold-plated Marmite jar, however, limited-edition jars with just an 18-carat gold lid can be made-to-order via the condiment brand for a cost of £145.
Trend Themes
1. Augmented Reality Treasure Hunts - Opportunity to create AR treasure hunt experiences that engage consumers and offer unique rewards.
2. Limited-edition Collectibles - Creating exclusive and valuable collectible items can attract attention and drive brand loyalty.
3. Personalized Brand Experiences - Utilizing AR technology to personalize brand experiences can enhance consumer engagement and create a sense of exclusivity.
Industry Implications
1. Gaming - Incorporating AR scavenger hunts into gaming platforms can increase user engagement and monetization opportunities.
2. Consumer Goods - Brands can explore the production of limited-edition collectibles to attract collectors and create buzz around their products.
3. Advertising and Marketing - AR-powered campaigns can provide unique and personalized brand experiences to consumers, increasing brand awareness and customer loyalty.
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