Pizza Express Celebrates 45 Years of Dough Balls with Gold Versions
Laura McQuarrie — January 26, 2014 — Marketing
References: pizzaexpressnews & mirror
Pizza Express’ Dough Balls have been on its menu now for 45 years and to celebrate, a scavenger hunt has been launched. To announce this exciting event, Pizza Express Dough Balls were coated with edible gold and photographed with an equally as luminous Joey Essex, also painted in gold.
One of the Dough Balls will be hidden at one of its restaurants and upon finding it, the winner will get to swap the edible Dough Ball for a real solid gold one, worth £5,000. Another 10 will be hidden in Original Dough Ball packages and one of these 10 people will be eligible to claim the second golden ball.
Pizza Express will post hints on Facebook and Twitter and the hunt will come to a close by the end of this month.
One of the Dough Balls will be hidden at one of its restaurants and upon finding it, the winner will get to swap the edible Dough Ball for a real solid gold one, worth £5,000. Another 10 will be hidden in Original Dough Ball packages and one of these 10 people will be eligible to claim the second golden ball.
Pizza Express will post hints on Facebook and Twitter and the hunt will come to a close by the end of this month.
Trend Themes
1. Scavenger Hunt Promotions - Pizza Express launches a scavenger hunt promotion for their iconic Dough Balls with a golden twist
2. Celebration Through Novelty Promotions - Introducing novelty promotions to celebrate milestones like anniversaries and special events has proved to be successful.
3. Limited Edition Promotions - Creating limited edition promotions can generate excitement and exclusivity for brands.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage novelty promotions to generate buzz and attract more customers.
2. Marketing and Advertising - The marketing and advertising industry can devise creative and unique campaigns like scavenger hunts to promote a brand and its products.
3. Retail - The retail industry can capitalize on limited edition promotions, tapping into people's fear of missing out (FOMO) to increase sales and customer engagement.
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