BMW Created a MINI Lifestyle Collection for Kids
Madison Mackay — February 27, 2018 — Autos
Auto company BMW released a new MINI Lifestyle collection for kids aged toddler to teen. The line ranges from t-shirts, onsies and sweaters to toy cars, plush toys, stickers, coloring books and pencil crayons. As well as the smaller articles, the line also includes full-sized bikes, toddler training bikes and motorized bikes.
This line of toys, cars and clothes all have the same color scheme of white, baby blue, yellow, orange and red. The scaled down model cars were created to work as a usable toy or as a collector's item. Each product in the new MINI Lifestyle collection by BMW is available online now, as the perfect gift for any kid.
Image Credit: BMW Kids, Mini International
This line of toys, cars and clothes all have the same color scheme of white, baby blue, yellow, orange and red. The scaled down model cars were created to work as a usable toy or as a collector's item. Each product in the new MINI Lifestyle collection by BMW is available online now, as the perfect gift for any kid.
Image Credit: BMW Kids, Mini International
Trend Themes
1. Car-themed Lifestyle Collections for Kids - Creating car-themed lifestyle collections for kids offers a disruptive innovation opportunity to tap into the growing market of children's merchandise with a strong automotive influence.
2. Expanded Range of Products in Lifestyle Collections - Expanding the range of products in lifestyle collections, such as adding full-sized bikes and motorized bikes, presents a disruptive innovation opportunity to cater to a wider audience and enhance brand loyalty.
3. Branded Merchandise for Automotive Companies - Developing branded merchandise for automotive companies, like BMW's MINI Lifestyle collection, presents a disruptive innovation opportunity to expand brand presence and diversify revenue streams.
Industry Implications
1. Children's Merchandise - The children's merchandise industry can capitalize on car-themed lifestyle collections to offer unique and appealing products that cater to a niche market.
2. Automotive Accessories - The automotive accessories industry can explore partnerships with lifestyle brands to create car-themed merchandise and tap into the growing demand for branded products.
3. Toy and Games - The toy and games industry can collaborate with automotive companies to create engaging and interactive car-themed toys, offering a new and exciting category for children to explore.
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