Hyundai's Scavenger Hunt Features Hidden Toys Throughout LA
Ellen Smith — June 15, 2018 — Autos
References: prnewswire & mobilemarketer
Hyundai's scavenger hunt is inviting consumers to the streets to search for tiny toy car iterations of its new Veloster coupe that the brand has hidden around Los Angeles.
Those that participate in the hunt are eligible for a chance to win tickets to the upcoming "Ant-Man and the Wasp" film as the hidden toy cars double as passes to the July 3rd showing of the movie. The brand is releasing clues regarding the whereabouts of these toys on its social media channels including Facebook, Instagram and Snapchat. Those participating are encouraged to use Hyundai's #HyundaiVeloster tag when sharing stories.
This marketing effort serves as an extension of the car brand's larger Veloster campaign, which promotes the new vehicle's role in the upcoming Marvel film.
Those that participate in the hunt are eligible for a chance to win tickets to the upcoming "Ant-Man and the Wasp" film as the hidden toy cars double as passes to the July 3rd showing of the movie. The brand is releasing clues regarding the whereabouts of these toys on its social media channels including Facebook, Instagram and Snapchat. Those participating are encouraged to use Hyundai's #HyundaiVeloster tag when sharing stories.
This marketing effort serves as an extension of the car brand's larger Veloster campaign, which promotes the new vehicle's role in the upcoming Marvel film.
Trend Themes
1. Scavenger Hunts - Creating interactive scavenger hunts can engage consumers and generate buzz for a brand or product.
2. Hidden Promotions - Utilizing hidden promotions as part of a marketing campaign can create excitement and incentivize consumer participation.
3. Social Media Advertising - Leveraging social media channels like Facebook, Instagram, and Snapchat can help promote brand campaigns and engage with consumers.
Industry Implications
1. Automotive Industry - Automotive brands can tap into the trend of scavenger hunts to create unique and captivating marketing experiences for consumers.
2. Film Industry - Film studios can collaborate with brands on scavenger hunt promotions to generate excitement and increase audience engagement for movie releases.
3. Marketing & Advertising Industry - The use of hidden promotions and interactive scavenger hunts can offer new opportunities for marketers to engage with consumers and create memorable campaigns.
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