The adidas UltraBOOST X Launch Brought Together Female Artists
Jana Pijak — March 13, 2018 — Fashion
Hosted inside Toronto's Only One Gallery space, the adidas UltraBOOST X launch event brought together a community of female artists who created signature work in celebration of the new sneaker. Designed for enhanced athletic performance, the female-specific adidas UltraBOOST X style is "designed to push the boundaries of running technology and provide the ultimate running experience...fusing the past and future, as well as adidas’ most advanced technologies."
The artists participating in Toronto's immersive launch included balloon artist Danielle Dickson who was the creative force behind 'Boost It,' the event's Instagrammable dj booth sculpture, Camille Jodoin-Eng, creator of the monumental 'The Orb' installation, and Melysa and Jessica Gorlicky who were behind 'Energy Returns,' a graffiti-inspired and interactive piece.
Presented as part of the brand's 'Energy from the Ground Up campaign, the adidas UltraBoost X marries comfort and performance with a sleek and fashion-focused design.
Image Credit: Erika Salvatore, adidas Canada
The artists participating in Toronto's immersive launch included balloon artist Danielle Dickson who was the creative force behind 'Boost It,' the event's Instagrammable dj booth sculpture, Camille Jodoin-Eng, creator of the monumental 'The Orb' installation, and Melysa and Jessica Gorlicky who were behind 'Energy Returns,' a graffiti-inspired and interactive piece.
Presented as part of the brand's 'Energy from the Ground Up campaign, the adidas UltraBoost X marries comfort and performance with a sleek and fashion-focused design.
Image Credit: Erika Salvatore, adidas Canada
Trend Themes
1. Female-focused Sneaker Design - Opportunity for athletic companies to create more female-specific athletic shoes designed for enhanced performance and comfort.
2. Immersive Product Launches - Opportunity for brands to create interactive and engaging launch events that bring together a community of artists and customers.
3. Collaborative Design Projects - Opportunity for brands to team up with artists and creatives to design unique, limited-edition products that enhance brand image and drive sales.
Industry Implications
1. Athletic Footwear - A new market exists where companies can create female-specific athletic shoes designed for enhanced performance and comfort.
2. Event Planning - Opportunity for event planners or marketing agencies to create immersive product launches that engage customers with new products.
3. Art & Design - The collaboration between athletic brands and artists presents new opportunities for unique and limited-edition product designs.
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