Cannaclusive Works to Support POC in the Cannabis Industry
Justin Lam — October 13, 2018 — Business
References: cannaclusive
Founded by Mary Pryor, and alternative healer, Cannaclusive is a marijuana-centered company dedicated to fairly representing the minority cannabis consumer. Designed to address the lack of inclusivity in the cannabis industry, Cannclusive celebrates the often excluded cultures in the marijuana community. This focus is also backed by the company's commitment towards the legalization and de-stigmatization of cannabis is society.
To accomplish all of its goals, Cannaclusive offers insights, curated experiences, thoughtful content, and dynamic visuals. All of these are meant to better engage other cannabis companies as a means of having them reach out to more minority markets. This focus on representation is key to expanding the cannabis industry as POC and women are entering the market at a higher rate.
To accomplish all of its goals, Cannaclusive offers insights, curated experiences, thoughtful content, and dynamic visuals. All of these are meant to better engage other cannabis companies as a means of having them reach out to more minority markets. This focus on representation is key to expanding the cannabis industry as POC and women are entering the market at a higher rate.
Trend Themes
1. Social Justice Cannabis - Opportunity for cannabis companies to focus on inclusivity and fair representation of minority consumers, as well as supporting the legalization and de-stigmatization of cannabis.
2. Curated Experiences - Opportunity for companies to provide unique and tailored cannabis experiences for their consumers, especially targeting minority markets.
3. Representation in Marketing - Opportunity for companies to prioritize diverse representation in their marketing efforts to better engage and connect with minority consumers in the cannabis industry.
Industry Implications
1. Cannabis - Cannabis companies can strive to be more socially conscious, inclusive, and engaging to better reach minority markets and support social justice initiatives.
2. Marketing - Marketing agencies can focus on providing more diverse and representative content for their cannabis clients to better resonate with minority consumers in the industry.
3. Event Planning - Event planning companies can specialize in creating unique and inclusive cannabis events and experiences, catering to the diverse interests and preferences of minority consumers.
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