Samsung's 'Doorways' Shows Smart Products in the Family Guy Home
Laura McQuarrie — September 5, 2018 — Pop Culture
References: samsung & mobile-ar.reality.news
At IFA 2018, Samsung's Doorways experience allows attendees to interact with a variety of connected products in an augmented reality setting that will be familiar to those who watch Family Guy.
As part of the experience, Samsung appliances can be found in the Griffin family home and trade show visitors are able to use image recognition to scan the walls and floor of the booth via an app. With Google's ARCore, Samsung appliances appear in the animated home and show how Bixby, Samsung's AI assistant, may be used to complete a variety of tasks in the home with ease.
For those who are unable to try the AR app experience as part of the trade show, Samsung is promising that Doorways will soon be available online.
As part of the experience, Samsung appliances can be found in the Griffin family home and trade show visitors are able to use image recognition to scan the walls and floor of the booth via an app. With Google's ARCore, Samsung appliances appear in the animated home and show how Bixby, Samsung's AI assistant, may be used to complete a variety of tasks in the home with ease.
For those who are unable to try the AR app experience as part of the trade show, Samsung is promising that Doorways will soon be available online.
Trend Themes
1. AR Home Experiences - The use of augmented reality to showcase smart home products will become more popular as consumers are given an immersive experience before making a purchase.
2. Image Recognition in AR - Using image recognition as a tool for interacting with augmented reality environments offers new marketing opportunities for products.
3. Virtual Product Placement - Virtual reality and augmented reality will be used as tools to showcase products in the wild, offering a realistic view of how products can be used.
Industry Implications
1. Home Appliance - Appliance manufacturers can use AR to showcase their products in a home setting to give potential buyers a better sense of the product in context.
2. Entertainment - Entertainment companies can use augmented reality to allow viewers to experience their products in new and immersive ways.
3. Marketing - Marketers can use AR and image recognition to showcase products in a virtual environment to create experiential campaigns.
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