Opendesk Allows Its Customers to Choose Furniture with AR
Kalin Ned — September 25, 2018 — Art & Design
References: opendesk.cc & dezeen
Opendesk is leading the way for the furniture industry with an augmented reality online shopping experience that does not require a third-party app as it can be directly accessed in Safari from an iOS device. The feature enables potential customers to better visualize how the company's pieces will look in the setting of their own home prior purchase. This is an incredibly accessible use of technology that really familiarizes users with the inherent benefits of AR.
Moreover, the augmented reality online shopping experience is a wonderful way for Opendesk to reach its consumers. The company has no stock nor a brick-and-mortar showroom. Products are made on-demand and sold through an e-commerce platform. Thus, the AR feature is a helpful visualization tool for the potential consumer.
Moreover, the augmented reality online shopping experience is a wonderful way for Opendesk to reach its consumers. The company has no stock nor a brick-and-mortar showroom. Products are made on-demand and sold through an e-commerce platform. Thus, the AR feature is a helpful visualization tool for the potential consumer.
Trend Themes
1. Augmented Reality Shopping - Opendesk's AR online shopping experience showcases the potential of AR in revolutionizing the way people choose and purchase furniture online.
2. Direct Access AR - Opendesk's ability to provide AR shopping experience directly in Safari without the need for a third-party app opens up opportunities for other industries to create seamless AR shopping experiences.
3. On-demand Manufacturing - Opendesk's on-demand production model combined with AR visualization tools highlights the potential for disrupting traditional furniture manufacturing and retail industries.
Industry Implications
1. Furniture - Opendesk's AR online shopping experience presents an opportunity for the furniture industry to enhance customer engagement and sales through immersive virtual experiences.
2. E-commerce - Opendesk's integration of AR into their e-commerce platform demonstrates the potential of AR technology to transform the online shopping experience and increase conversion rates.
3. Retail - Opendesk's innovative use of AR in retail shows the potential for other retailers to create unique and interactive shopping experiences using augmented reality technology.
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