Home furniture and decor pieces adopt UV-reflective qualities
Trend - The damage the sun can have on furniture is now being prevented by brands through the use of materials and additional coatings that aim to mitigate UV ray-related harm to such items. This effect enhances the value of the items for their ability to retain their good form and coloring for longer while catering to consumers seeking long-term home investments.
Insight - Many consumers today pride themselves on the research they're able to do before making a purchase, and focus on 'BIFL' (buy it for life) products when making the decision to buy big-ticket products. This holistic buying approach includes a look at the many ways a product's design can degrade over time, leading to more creative solutions to convince today's consumer that a purchase is worthwhile.
Insight - Many consumers today pride themselves on the research they're able to do before making a purchase, and focus on 'BIFL' (buy it for life) products when making the decision to buy big-ticket products. This holistic buying approach includes a look at the many ways a product's design can degrade over time, leading to more creative solutions to convince today's consumer that a purchase is worthwhile.
Workshop Question - Consider a simple element your brand could add to its product/service that would greatly enhance its value.
Trend Themes
1. Uv-reflective Qualities - Home furniture and decor pieces are adopting UV-reflective materials to prevent sun damage and capture long-term, BIFL-oriented consumers that require creative and design-based solutions.
2. 3D Printing Customization - 3D printing technology is increasingly becoming an effective solution for manufacturing, offering customization and personalized products to appeal to modern design aesthetics.
3. Multi-functional and Durable Designs - Multi-functional and durable designs are a must-have for cost-effective seating/luggage/inflatable furniture solutions that meet the needs of urban and avid travelers alike.
Industry Implications
1. Furniture and Home Decor - Furniture and home decor businesses can leverage UV-reflective materials and 3D-printing customization to appeal to long-term, design-conscious consumers and deliver unique products.
2. Manufacturing - Manufacturing industry professionals can capitalize on 3D printing technology to create customized products that meet customers' individual preferences and requirements.
3. Travel and Accessories - The travel and accessories industry can take advantage of multi-functional and durable designs to provide cost-effective solutions that offer maximum functionality while maintaining stylish and efficient aesthetics.
4 Featured, 35 Examples:
143,033 Total Clicks
Date Range:
Dec 17 — Oct 18
Trending:
Warm
Consumer Insight Topics:
