Organizations appear more approachable by reverting to simplicity
Implications - It's not uncommon for a brand to reinvent itself, however in recent times, it seems most rebranding initiatives opt for something less flashy and more approachable. This reversion to simplicity may be counter-intuitive in a time when brands are battling for consumers' attention through various channels. However, this is where the appeal lies: simplicity is now uncommon and a way to separate oneself from the crowd.
Trend Themes
1. Simplicity - Reversion to simplicity as a branding strategy to separate oneself from the crowd.
2. Inclusivity - Utilization of inclusive branding with the purpose of promoting diversity and community.
3. Emotional Intelligence - Brands attempt to cultivate strong and positive emotional connections with consumers as a counteraction to negative stereotypes and heightened security measures.
Industry Implications
1. Marketing and Advertising - Opportunities to explore new branding strategies based on inclusivity and simplicity.
2. Graphic Design - Opportunities to experiment with fresh brand identities by drawing from vintage design elements.
3. Airline Industry - Opportunities for airlines to cultivate a positive and emotionally connected brand image to counteract negative associations with economy air travel.
