The Lemonade Film Production Campaign is Epic on a Small Scale
Meghan Young — June 30, 2014 — Marketing
References: leoburnett & adeevee
The Lemonade Film Production ad campaign is hilariously eye-opening. It reads, "Great movies, tiny budgets," and illustrates this point by showing epic, quality scenes that are seemingly put together by the actors themselves. Set in studios, backdrops are fabricated while the stars hold up lighting, action boards and even garden hoses for fake rain.
Conceived and executed by Leo Burnett Tailor Made, an ad agency based in Sao Paulo, Brazil, the Lemonade Film Production ad campaign shows that great things can happen with small beginnings. People can benefit from such a service. The ad campaign was art directed by Ricardo Alonso with creative direction by Vinicius Stanzione, Alessandro Bernardo and Marcelo Reis. The imaginative images were shot by photographer Nano Cunha with recording graphics by Burti. The copy was written by Flavia Coradini.
Conceived and executed by Leo Burnett Tailor Made, an ad agency based in Sao Paulo, Brazil, the Lemonade Film Production ad campaign shows that great things can happen with small beginnings. People can benefit from such a service. The ad campaign was art directed by Ricardo Alonso with creative direction by Vinicius Stanzione, Alessandro Bernardo and Marcelo Reis. The imaginative images were shot by photographer Nano Cunha with recording graphics by Burti. The copy was written by Flavia Coradini.
Trend Themes
1. Low-budget Movie Making - The Lemonade Film Production campaign showcases the potential for high quality films made on a low budget.
2. Do-it-yourself Production - The campaign's depiction of actors holding up equipment and making their own backdrops suggests an opportunity for innovation in DIY movie production.
3. Creative Advertising - The clever and humorous approach of the Lemonade Film Production ad campaign could inspire disruptions in the world of advertising.
Industry Implications
1. Film Production - The campaign highlights potential cost-saving strategies for film production studios looking to maximize creative output.
2. Advertising - The innovative and creative approach of the campaign could disrupt traditional advertising methods and inspire new marketing strategies.
3. Technology - Advancements in technology that make it easier and more cost-effective for individuals to produce high-quality films on a low budget could be a major disruption to the film and entertainment industry.
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