This National Geographic Logo Concept Changes Up the Classic Image
Michael Hemsworth — March 20, 2013 — Marketing
References: justinmarimon & thedieline
The National Geographic logo has built a legacy for itself known around the world, so when designer Justin Marimon took on the task of creating a new version, there were many skeptics. However, the countless hours of preparation and consistent work have paid off with a new line-up of logos for the brand that are fresh, modern and 21st century. While only a concept project completed for a course, the results are truly eye-catching and worthy of the prestigious publication nonetheless.
Branding, let alone rebranding, is an excruciatingly difficult field of work. Logos and how a company is perceived by the public can make or break a brand in the blink of an eye. As such, redesigning the National Geographic logo took courage and Marimon has done exquisite work. It doesn't stray too far from the original design, yet it breathes new life into a brand that is coming into the new millennium with fresh insights and optimism.
Branding, let alone rebranding, is an excruciatingly difficult field of work. Logos and how a company is perceived by the public can make or break a brand in the blink of an eye. As such, redesigning the National Geographic logo took courage and Marimon has done exquisite work. It doesn't stray too far from the original design, yet it breathes new life into a brand that is coming into the new millennium with fresh insights and optimism.
Trend Themes
1. Logo Redesign - An opportunity for companies to revamp their brand image and attract new customers by refreshing their logos.
2. Modernization of Legacy Brands - Legacy brands can capitalize on their established reputation by updating their image to resonate with a younger, more contemporary audience.
3. Conceptual Branding - The use of concept projects can showcase innovative and eye-catching designs that inspire companies to think outside the box when it comes to rebranding.
Industry Implications
1. Advertising and Marketing - Companies in the advertising and marketing industry can offer logo redesign services to help brands stay relevant and appeal to their target audience.
2. Graphic Design - Graphic design firms can assist companies in modernizing their logos and visual identities to align with current trends and consumer preferences.
3. Publishing and Media - Legacy publishing and media companies can explore logo redesigns to maintain their relevance in the digital age and attract a younger audience.
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