The New Instagram Logo is Softer and Even More Contemporary
Michael Hemsworth — May 7, 2013 — Marketing
References: dribbble & digitaltrends
Rebrandings are usually a tricky business, but the new Instagram logo is a step in a relatively similar direction, yet is the product of intensive work on behalf of the designer Mackey Saturday. The rebranding is described by Saturday on his Dribble account posting as, "Looking to the past to inspire the future, the script connects with the nostalgia that Instagram was built from, maintains the important character of the original typeface, and places the brand in a unique and prominent position both in the current and future landscape."
It's this important attention to the smallest of details that make the new Instagram logo an exercise in sheer talent. It updates the social media site, yet doesn't stray too far from the original logo to help maintain a strong connection with current users.
It's this important attention to the smallest of details that make the new Instagram logo an exercise in sheer talent. It updates the social media site, yet doesn't stray too far from the original logo to help maintain a strong connection with current users.
Trend Themes
1. Enhanced Rebrandings - The new Instagram logo showcases the power of a well-executed rebranding that maintains a strong connection with current users.
2. Nostalgic Design - The rebranding of Instagram taps into nostalgia and creates a unique and prominent position for the brand in the current and future landscape.
3. Attention to Detail - The new Instagram logo displays the importance of paying close attention to even the smallest of details in a rebranding process.
Industry Implications
1. Social Media - The rebranding of Instagram highlights the ongoing need for social media platforms to refresh their visual identities while maintaining user loyalty.
2. Graphic Design - The new Instagram logo serves as a testament to the talent and skill required in graphic design for successful rebrandings.
3. Marketing and Advertising - The success of the Instagram rebranding demonstrates the impact of strategic marketing and advertising efforts to create and maintain a strong brand image.
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