Adding a sense of status, health brands adopt artistic packaging for allure
Implications - Trading in earthy aesthetics for artistic labeling, superfood brands are using refined visuals to help broaden market appeal. Elevating health foods like quinoa, hemp and wheat seeds with bold contemporary visual elements, brands are seeking to transform typically unappealing health foods into goods that convey status and sophistication.
Trend Themes
1. Elevated Packaging - Superfood brands are using refined visuals to help broaden market appeal, transforming typically unappealing health foods into goods that convey status and sophistication.
2. Functional Labeling - Juice and snack packaging are featuring playful illustrations and branding that clearly communicates the benefits or functions of each product, distinguishing them from competitors.
3. Clean, Minimalist Branding - Brands are embracing a simple and clean branding that allows the contents of the product to stand out, pointing to a healthy frame of mind that will register with those who are making an effort to eat clean.
Industry Implications
1. Health Food and Superfood Brands - These brands can innovate elevated packaging and functional labeling to broaden their market appeal, conveying status and sophistication while making it clear what benefits their products offer.
2. Juice and Snack Companies - These companies can innovate playful and informative illustrations and branding that clearly communicates the benefits or functions of each product, distinguishing them from competitors.
3. Juice and Snack Companies - These companies can innovate simple and clean branding that allows their products to stand out and convey a healthy frame of mind, appealing to those who make an effort to eat clean.
