A desire for experimentation and fun sees hairstyles get fantastical
Implications - Consumers are turning to eccentric, fantasy-inspired hairstyles to satisfy a desire for fantasy and exoticism in the everyday. As hectic schedules leave less time for fun and traditional parameters for what's appropriate are relaxed, consumers turn to their appearance for creative experimentation.
Trend Themes
1. Fantasy-inspired Hairstyles - As hectic schedules leave less time for fun and traditional parameters for what's appropriate are relaxed, customers are turning to their appearance for creative experimentation, leading businesses to create new and creative products and styles inspired by fantasy.
2. Bohemian Floral Accessories - As people choose to forego drastic changes in their appearance in favor of accessories, companies should invest in creating and marketing more romantic and whimsical hair gems and bling-infused tiaras and diadems for customers searching for accessories that fit their personal style.
3. Surreal and Expressive Cosmetics and Hair - Businesses can draw inspiration from the punk clown photography trend and innovate within the beauty and hair industries by offering bold, artistic, and theatrical aesthetics in their products and services.
Industry Implications
1. Fashion and Beauty - The fashion and beauty industries can benefit from the trends towards highly expressive and creative hairstyles and accessories, with opportunities to offer new and innovative products that target customers looking for highly personalized fashion statements.
2. Photography - The photography industry can explore new themes and approaches inspired by surrealism and the fantastical, with opportunities to create highly expressive visual stories that connect with audiences on an emotional level.
3. Art and Design - The art and design industries have unique opportunities to innovate with new forms and materials, inspired by bohemian, surreal and punk aesthetics, and cater to customers looking for truly unique and imaginative products.
