Grains and health ingredients take on liquid forms for on-the-go convenience
Implications - Moving beyond traditional health supplements, beverage brands are turning to exotic superfoods for unexpected allure. Broadening consumer awareness about lesser known protein sources like hemp, brands are turning to experimental beverage techniques to reinvent how sources of nutrition are consumed. Such adaptations allow consumers to indulge in health foods both at home and on-the-go.
Trend Themes
1. Superfood Beverages - Brands are experimenting with exotic superfoods for unexpected beverages, resulting in a broader consumer awareness of lesser-known protein sources like hemp and the potential for innovative beverage techniques for at-home and on-the-go consumption.
2. Hybrid Superfoods - By combining potent superfoods like chia seeds and leafy greens into one easy-to-drink form, brands like Mamma Chia are tapping into a growing trend where consumers are opting to drink their greens instead of chewing them in the form of a salad, presenting an opportunity for wider market appeal.
3. Alternative Dairy Products - Expanding beyond traditional dairy-free options like nut or soy milks, companies are in search of healthier alternatives for a variety of restricted diets, like Suzie's non-dairy quinoa milk, offering new market potential for alternative dairy makers.
Industry Implications
1. Beverage Industry - There is significant opportunity for beverage industry players to experiment with exotic superfoods, to develop hybrid innovative techniques for consumption, and to stay abreast of the latest trends in marketable dairy replacements.
2. Superfood Industry - Demand for superfoods is growing as consumers search for healthy alternatives, resulting in a competitive landscape for sourcing exotic ingredients and an opportunity for brands to develop new combinations of potent superfoods for easy consumption.
3. Dairy Alternative Industry - In this growing market for dairy alternatives, a wider range of consumers are considering alternative options such as quinoa milk, which showcase a broader range of product development opportunities to expand dairy-free options to wider audiences.
